AI Insights · Timothy · January 2022
Top 5 Business Finance & Business Solutions Apps on Android in Kenya Q4 2021
The fourth quarter of 2021 saw varied performance among the top 5 Business Finance and Business Solutions apps on Android in Kenya, with notable trends in downloads, revenue, and active users.
The fourth quarter of 2021 saw varied performance among the top 5 Business Finance and Business Solutions apps on Android in Kenya, with notable trends in downloads, revenue, and active users.
PayPal Business experienced a steady increase in weekly downloads, starting from 939 in late September and peaking at 1.1K by the end of December. Weekly active users also saw a gradual rise from 5K to 5.6K over the same period.
QuickBooks Online Accounting showed a mixed trend in weekly revenue, peaking at $48 in early October and fluctuating around $30 towards the end of the quarter. Downloads increased notably from 89 in late September to 142 in early November, ending the quarter with 102 weekly downloads. Active users saw a slight decline from 1.6K to 1.4K.
Invoice Maker & Billing App recorded consistent weekly revenue, averaging around $30, with a peak of $39 in early December. Downloads varied, starting at 96 in late September and peaking at 112 in late November before settling to 82 by the end of December. Active users remained relatively stable, hovering around 900 to 1K throughout the quarter.
Accounting App - Zoho Books saw an increase in weekly revenue, peaking at $56 in late November. Downloads were relatively consistent, fluctuating between 30 and 53. Active users remained steady, averaging around 170.
WorkMarket by ADP had a varied trend in downloads, starting at 19 in late September and peaking at 64 in early November before stabilizing around 36 by the end of December.
These insights, derived from Sensor Tower, highlight the diverse performance of these top applications in Kenya's business finance sector. For more detailed analytics, visit Sensor Tower.